Category Archivess: Social Media

How to promote your Facebook page

Continuing our guides on setting up and using Facebook to engage with your community. This article covers how to get people to like and follow your Facebook page for your town, parish or community council.

  • It’s a good idea to create a username for your page. You’re username will mean that you get a facebook address like this: https://www.facebook.com/[mylocalcoucnilpage]. This will be easier to share with people who you want to visit your page and publicise on your page. To create a username, click the ‘See more‘ link on the left of your Facebook page (just under where your council name appears), then select About from the list that appears when you have clicked. You can change the page username by clicking on the link next to Username (will probably be @username the default). This will launch a new window where you can add your username. It will need to be unique to Facebook – as you type it in, any errors will appear in red. Once Facebook is happy with your username you will see a green tick at the right of the window. Once you have added it, click the ‘Create Username’ button to save your changes. If you are new to Facebook and haven’t added a phone number to your main account, you may get an error message when doing this. To fix it, simply add your phone number to your main account and it should work perfectly.

  • Invite all your Facebook friends to like your new page.

  • Publish posts and invite your local community to like the posts. That way their friends and other people in your community will see you posts and may well like your page too.

  • Publicise your new page in your minutes, newsletters or other information you send out to your local community.
  • Put a poster on your noticeboard with the address of your Facebook page.

  • Use and ‘email signature‘ that includes the address of your Facebook page. An email signature is information that you set up to appear at the end of email messages you send. It can include contact information. For how to to set these up just Google ‘set up email signature’ and the name of the email program that you use eg gmail.

How to optimise your Facebook page

This follows on from our easy guide to setting up your Faceboook page.

In this article we’ll be covering how to add a logo and cover picture, a short description and invite friends to like you page. We’ve highlighted and numbered the relevant parts of the page in the diagram above.

  1. Add a logo. If you hover your mouse over the circle with a ‘B’ in it at the top left of the screen, a black semi-circle will appear over the B, with the word Update. Click Update and select ‘Upload Photo‘ from the options that appear. This will launch a File Upload window where you can select your logo from the files on your computer. Double-click an image to upload. The next screen will give you the option to reposition the image so that it fits into the circular logo shape. Once you are happy, click Save.
  2. Add a cover picture. Even if you don’t have a logo, it’s a really good idea to at least upload a cover picture so that people know they have reached the right page, which will make them more likely to engage and follow you. Click the Add a Cover button and then select Upload photo/video. As in the instructions in number 1 choose the picture from your computer and upload it to the site. Again, click Save to save your changes.
  3. You should then add a short description. Just a few words to introduce your council. Click the Add a short description box, then enter your description in the relevant box in the window that is launched. Once you are happy with it, click the Save and Continue button.
  4. Invite friends and the local community to like your page. You’ll see a list of your friends on the right of the screen. Next to each one is an Invite button. Simply click the button and an invitation will be automatically sent. If there is someone in particular you want to invite who you can’t see on the list you can search for them by putting their name in the ‘Search for friends to invite‘ box.
  5. Write your first post. Click in the box where it says ‘Write a post‘, and write something for your audience. This will appear in the news feed of all your followers. You can add photos to your post and/or set up a link back to your website. When you are happy with your post, click the Publish button at the bottom right of the screen.

    To add a photo, just click the Photo/Video button below the box where you write your content and upload a photo, as detailed in point 1 above.

    To add a link, simply browse to the page you want to link to and copy the URL and paste it into your post. The URL is the link address that shows in the top of your browser – it begins https://…. . To copy and paste, just right-click on the address and select Copy from the drop-down menu. To paste it, right-click in your Facebook post and select Paste from the drop down menu.