First of all you will need your own Facebook account. If you don’t already have one, you can go here and register: www.facebook.com/r.php
Once you are logged into your account, go here to create your page https://www.facebook.com/pages/creation
On the next screen you will have the option to set up your page as a ‘Business or Brand’ or as a ‘Community or Public Figure’ – the community option is best for local councils.
You will then be asked to give your page a name – (the best option here is the name of your Town, Parish or Community Council) and a category (there isn’t a category for local council, so we’d recommend choosing ‘Government Organisation’). When you have done this, click the ‘Continue’ button.
The next screen will give you the option to upload a profile picture if you have one. Don’t worry if you don’t, you can just click the ‘Skip’ button and upload one later. If you don’t have a logo, you can use a picture of something that represents your community, such as your village sign.
Following that, you will be given the option to upload a cover picture. This will show in a banner shape across the top of your page and should be at least 400 pixels wide. Don’t worry if you don’t know how big your picture is, Facebook will check for you and give you a message if it isn’t big enough. Once you’ve uploaded it, you will be able to click and drag it to position the picture in the allotted space.
So that’s it. You will then be given the option to invite your Facebook friends to like the page. Click on the ‘Invite’ button next to the ones you would like to send a message inviting them to like the page.
Next week we’ll publish a guide to optimising your Facebook page, so follow us on Facebook to see updates.