Guide for local councils – how to write accessible web pages

From 23 September 2020 information published on town, community and parish council websites must be accessible, so it’s worth starting to think about how to make your website accessible now. Accessiblity will cover your website content including web pages, pdf files, images and the website itself.

Making web pages accessible

We recently published an article: Guide to writing documents that are accessible. This covered how to write documents that you plan to put on your website such as minutes or agendas, but the principles we outlined there also apply to web pages:

  • Write using simple language
  • Keep pages simple
  • Structure your pages using headings and bullets for example

Making images accessible

You must ensure that any images you add to the website are accessible to visually impaired users who need to use screen readers and users with images turned off by adding an ‘alt tag’ to the image that describes what the picture shows. The alt tag will be what is shown to these visitors. How you add the alt tag will depend on what you use to make your web pages. You will be able to find instructions by Googling ‘setting image alt tag in [your web editor] – so you may substitute [your web editor] for WordPress, Joomla, HTML etc, depending on what you use.

Making website links (hyperlinks) accessible

Again, for users with impaired vision who are browsing your site using a screen reader it is important to make website hyperlinks descriptive, rather than using ‘click here’ as your text link. See the links in the following paragraph as a good way to show descriptive links.

Making PDF files accessible

Also, you must make sure that all PDFs or other documents you put on your website are accessible. See Making pdf files accessible and How to save Word documents in accessible pdf-a format.