How to create engaging content for town of parish council websites

A well-maintained and engaging website is crucial for any town or parish council, serving as a central hub for residents to access important information, participate in community affairs, and stay updated on local events. Here are key strategies to create compelling online content that keeps your audience informed and engaged.

1. Keep Content Clear and Accessible

  • Use plain language to ensure inclusivity and understanding for all visitors.
  • Organize information logically with easy-to-navigate menus and sections.
  • Ensure website accessibility by adhering to WCAG (Web Content Accessibility Guidelines).

2. Regularly Update News and Announcements

  • Post council meeting agendas and minutes promptly.
  • Share updates on local projects, policies, and important developments.
  • Highlight emergency alerts or important notices.

3. Promote Community Events and Initiatives

  • Maintain an up-to-date calendar of events with clear details on time, location, and how to participate.
  • Feature articles or blog posts about recent or upcoming community events.
  • Encourage residents to submit local events for wider community participation.

4. Use Engaging Multimedia

  • Incorporate pictures of local events, projects, and council activities.
  • Add interactive elements, such as surveys or polls, to encourage resident input.

5. Encourage Public Participation

  • Provide easy-to-use contact forms for residents to submit feedback or queries.
  • Include information on how to attend council meetings, both in-person and virtually.
  • Feature a ‘Have Your Say’ section to gather opinions on local issues.

6. Highlight Local Achievements and Success Stories

  • Showcase successful community projects and improvements driven by council efforts.
  • Recognise outstanding local individuals or groups who contribute to the community.
  • Celebrate historical and cultural aspects of the town or parish.

7. Leverage Social Media and Email Newsletters

  • Integrate social media feeds to share real-time updates and engage with residents.
  • Offer an email subscription for regular newsletters with summaries of key updates.
  • Encourage social media sharing to increase visibility of council initiatives.

8. Ensure Mobile-Friendly and Responsive Design

  • Optimise the website for mobile users to ensure easy access on all devices.
  • Test the website layout on different devices to enhance user experience.
  • Provide quick links to frequently accessed sections such as council services and contacts.

By implementing these strategies, your town or parish council website can become a valuable resource for residents, fostering greater engagement and participation in local governance. A well-structured and interactive online presence strengthens community ties and ensures transparency in council operations.